Acquiring new talent, offering cloud services and marketing initiatives have helped matters shows research
marketing
Social media agencies targeted by competition watchdog
CMA warns agencies, influencers and clients that disguised advertising breaks consumer law
ScanSource makes it easier to price and sell in the field
Sales reps and others can now be paper-free when going on the road with PartnerPAD app
Kelway re-brands as CDW following acquisition
Move follows acquisition by US company last year
Glass ceiling for women fails to break for top execs at combined Dell/EMC
Only one woman makes the grade and she's no longer the top marketing executive after losing out to EMC rival
Apple appoints COO in executive rejig
Marketing, logistics, design and developer support is the focus of the appointments
Check Point appoints former NetApp channels honcho as CMO
New chief marketing officer also previously worked at Symantec, Veritas, Nokia and 3Com
Acxiom makes CRM fly at Heathrow Airport
Acxiom will provide the airport with Adobe Campaign, part of the Adobe Marketing Cloud
Campaigner launches white label channel programme
Campaigner White Label Email Marketing is a scalable and feature-rich platform available to reseller, agency and franchise partners to build, foster and grow recurring revenue
Anagram Systems brings in Hardy to support channel
Nick Hardy has responsibility for developing relationships with key Encore reseller partners in the UK, Eire and the US
Parallels rebrands service provider unit as Odin
Odin provides web server management, server virtualisation, provisioning and billing automation systems to customers
Exclusive Group steps up marketing drive with Hughes
Hadas Hughes joins from Exclusive vendor partner Aerohive Networks, where she successfully spearheaded international channel marketing
Cloud Distribution pushes real VAD marketing tool for partners
Partners can now access either pre-built or self-build vendor electronic direct mail campaigns and rapidly put together their own campaigns
Predictive Analytics: The Holy Grail Of Digital Marketing
Advertorial: After years of relentless hype, predictive analytics (PA) remains a woefully untapped weapon in the CMO’s arsenal
Avnet gets Juniper Networks distributor of the year award
Avnet Technology Solutions got the award for 'revenue growth, its marketing initiatives and its skills'
InfoTrends Publishes Customer Comms Management Guide
The print service providers' online guide now covers the latest marketing communications products
Will Microsoft’s Hardware Deal Ever Surface In The Channel?
Microsoft's Surface marketing has been a disaster and it may now have missed the boat in the channel
Digitonic Launches Geolocation Marketing System For Retailers
If you wander within 200 yards of their shop they'll hit you in the handset with a marketing campaign
Jabra Responds To Channel With PartnerNet Reseller Portal
Redesign will allow partners to use website as “one-stop-shop” for training, sales and marketing
Exinda Increases Net Optimisation Push Into EMEA Channel
The five-strong channel-facing team will soon be increased to eight with further additions in the pipeline
Conflict Threatens Harmony Between Sales And Marketing Teams
Business-to-business organisations are failing to build integrated marketing and sales strategies, finds a new study
Adobe appoints new EMEA operations president
As part of the company's new moves into marketing
Mobilethink releases instant mobile marketing tool
Tool claims to 'revolutionise' mobile marketing
IBM research into mobile media and working partnerships criticised by its staff
Company's own staff claim research is marketing ploy
Amazon boosts e-tail on back of the Olympics
Opening ceremony gives Boyle flick 5,800 percent sales boost
Kingston starts fresh marketing campaign
iPass expands European channel partner program
Wants to target mobile device management (MDM) market
Small businesses unhappy with their online presence
Mobile and SEO? Forget about it
Infosys and WPP launch BrandEdge
Marketing platform run through the cloud
