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Predictive Analytics: The Holy Grail Of Digital Marketing
Advertorial: After years of relentless hype, predictive analytics (PA) remains a woefully untapped weapon in the CMO’s arsenal
Adobe appoints new EMEA operations president
As part of the company's new moves into marketing
Adobe adds three more to its board of directors
Boosts board from nine to 12
Adobe lifts lid on Creative Cloud services
$50 cloud subscription model will gain access to HTML5 creation tools
Adobe sells itself on the cloud
Creative cloud emerges
Big business wants to cut IT spending
Bad news for the channel
