NVIDIA and WPP (NYSE: WPP) today announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.
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The new engine connects an ecosystem of 3D design, manufacturing and creative supply chain tools, including those from Adobe and Getty Images, letting WPP’s artists and designers integrate 3D content creation with generative AI. This enables WPP’s clients to reach consumers in highly personalized and engaging ways, while preserving the quality, accuracy and fidelity of their company’s brand identity, products and logos.
NVIDIA founder and CEO Jensen Huang unveiled the engine in a demo during his COMPUTEX keynote address, illustrating how clients can work with teams at WPP, the world’s largest marketing services organization, to make large volumes of brand advertising content such as images or videos and experiences like 3D product configurators more tailored and immersive.
“The world’s industries, including the $700 billion digital advertising industry, are racing to realize the benefits of AI,” Huang said. “With Omniverse Cloud and generative AI tools, WPP is giving brands the ability to build and deploy product experiences and compelling content at a level of realism and scale never possible before.”
“Generative AI is changing the world of marketing at incredible speed,” said Mark Read, CEO of WPP. “Our partnership with NVIDIA gives WPP a unique competitive advantage through an AI solution that is available to clients nowhere else in the market today. This new technology will transform the way that brands create content for commercial use, and cements WPP’s position as the industry leader in the creative application of AI for the world’s top brands.”
An Engine for Creativity
The new content engine has at its foundation Omniverse Cloud — a platform for connecting 3D tools, and developing and operating industrial digitalization applications. This allows WPP to seamlessly connect its supply chain of product-design data from software such as Adobe’s Substance 3D tools for 3D and immersive content creation, plus computer-aided design tools to create brand-accurate, photoreal digital twins of client products.
WPP uses responsibly trained generative AI tools and content from partners such as Adobe and Getty Images so its designers can create varied, high-fidelity images from text prompts and bring them into scenes. This includes Adobe Firefly, a family of creative generative AI models, and exclusive visual content from Getty Images created using NVIDIA Picasso, a foundry for custom generative AI models for visual design.
With the final scenes, creative teams can render large volumes of brand-accurate, 2D images and videos for classic advertising, or publish interactive 3D product configurators to NVIDIA Graphics Delivery Network, a worldwide, graphics streaming network, for consumers to experience on any web device.
In addition to speed and efficiency, the new engine outperforms current methods, which require creatives to manually create hundreds of thousands of pieces of content using disparate data coming from disconnected tools and systems.
The partnership with NVIDIA builds on WPP’s existing leadership position in emerging technologies and generative AI, with award-winning campaigns for major clients around the world.
The new content engine will soon be available exclusively to WPP’s clients around the world.
About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.
About NVIDIA
Since its founding in 1993, NVIDIA (NASDAQ: NVDA) has been a pioneer in accelerated computing. The company’s invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined computer graphics, ignited the era of modern AI and is fueling the creation of the industrial metaverse. NVIDIA is now a full-stack computing company with data-center-scale offerings that are reshaping industry. More information at https://nvidianews.nvidia.com/.
Certain statements in this press release including, but not limited to, statements as to: the benefits, impact, performance, features and availability of our products, services, and technologies, including NVIDIA Omniverse Cloud, NVIDIA AI, NVIDIA Omniverse, Picasso, and GDN; our collaborations with WPP, Adobe, and Getty Images, and the benefits, impact, features, and availability thereof; and the world’s industries, including the digital advertising industry, racing to realize the benefits of AI are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: global economic conditions; our reliance on third parties to manufacture, assemble, package and test our products; the impact of technological development and competition; development of new products and technologies or enhancements to our existing product and technologies; market acceptance of our products or our partners’ products; design, manufacturing or software defects; changes in consumer preferences or demands; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems; as well as other factors detailed from time to time in the most recent reports NVIDIA files with the Securities and Exchange Commission, or SEC, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q. Copies of reports filed with the SEC are posted on the company’s website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
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