Press release

Toshiba Continues Commitment to Retail Innovation with New Flexible and Cutting-Edge Solutions at NRF 2025

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Toshiba Global Commerce Solutions launches new retail innovations at booth #3623 in time for NRF 2025, including new self-service solutions and point-of-sale (POS) hardware. Through advanced technology like AI, computer vision, and machine learning, Toshiba’s new modular and customized solutions are designed to meet the unique needs of retailers, no matter their size or segment.

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Available in six screen sizes and multiple formats, the new TCx 820 all-in-one POS system is one of the many new Toshiba retail innovations launching at NRF 2025. (Photo: Business Wire)

Available in six screen sizes and multiple formats, the new TCx 820 all-in-one POS system is one of the many new Toshiba retail innovations launching at NRF 2025. (Photo: Business Wire)

“At Toshiba, our unwavering commitment to the industry, retailers, and partners drives every innovation we deliver. By harnessing the power of AI, computer vision, and other transformative technologies, we’re delivering innovation that goes beyond individual tools to empower retailers with total solutions,” said Rance Poehler, President and CEO of Toshiba Global Commerce Solutions. “The expansion of ELERA®, coupled with our new Modular eXpansion Platform (MxP™) family of self-service solutions, takes this commitment to the next level. Through our broad range of offerings including ELERA®, MxP™, hardware, wall-to-wall services, and our Toshiba Commerce Marketplace program, we’re equipping retailers to thrive in this evolving industry and ‘Create Your Tomorrow’ today.”

Toshiba’s solutions showcased at NRF feature new innovations tailored to diverse retail spaces and customizable for specific in-store needs.

  • TCx® 820 All-in-One Point-of-Sale: Available in six screen sizes and multiple formats, this new all-in-one POS system is retail-hardened with a sleek design to fit any environment and optimized for demanding workloads.

  • TCx® Touch Display: Featuring screen sizes ranging from 10″ to 24″ along with horizontal and vertical orientations, Toshiba’s new displays offer a wide range of options to meet the specific needs of retailers across all sizes and segments.

  • MxP™ Vision Kiosk: Innovative self-checkout kiosk that utilizes computer vision and AI to automatically identify items at checkout for a faster, more efficient, and seamless shopping experience. Part of the new MxP portfolio, this solution offers simplified and accurate checkout for shoppers and opt-in biometric payment options to expedite the checkout experience.

These new solutions will be on full display, alongside Toshiba’s industry-winning line of software, hardware, and services that are transforming the future of retail. Many of these components will be featured in the Innovation Experience, powered by the award-winning ELERA® Commerce Platform, an interactive store in Toshiba’s booth at NRF 2025. During the show, Toshiba will also preview new mobile solutions to enhance customer and store associate experiences with launches scheduled for later in 2025.

New Solution Partner Network for Retailers

The new Toshiba Commerce Marketplace provides retailers with a seamless one-stop shop for scalable, cutting-edge solutions supported by Toshiba and a network of industry-leading partners. It empowers retailers to access tailored technology to stay competitive, streamline operations, implement advanced analytics, and enhance their ELERA® journey with confidence.

Industry Experts for Top Retail Trends

Toshiba experts can also provide detailed insights on key retail and technology industry topics and trends, along with the findings from the new global 2025 State of the Industry: Store Innovation report in partnership with Incisiv which outlines key retail challenges and transformative opportunities. Meetings with industry experts at NRF can be scheduled here.

Global Market Impact and Recognitions

Toshiba is honored to be recognized as a premier leader in innovation and retail technology by analysts and organizations. Recent recognitions and awards include:

  • 2025 VIP Awards Finalists: Retailer’s Favorite – Best Kept Secret – Best Business Intelligence and Analytics – Best Security Solution – Best Unified Customer Experience – Best Commerce Multi-Vendor Platform

  • The Forrester Wave™ Point-of-Service Solutions, Q4 2024: Ranked “a Strong Performer”

  • RBR Data: #1 for worldwide share of EPOS installations and top ranking for self-checkout installations

  • RIS Software Leaderboard 2024: Ranked 9th in top 20, top ranking on 12 lists

  • 2024 Merit Technology Awards Winner: Best AI in Retail

  • 2024 RetailTech Breakthrough Awards Winner: AI Innovation of the Year

  • 2024 Convrt Awards Winners: AI Integration – Omnichannel / Unified Commerce Experience – Analytics & Intelligence – Store & Team Operations

About Toshiba Global Commerce Solutions:

Toshiba Global Commerce Solutions empowers retail to thrive and prosper through a dynamic ecosystem of smarter, more agile solutions and services that enable retailers to resiliently evolve with generations of consumers and adapt to market conditions. Supported by a global organization of devoted employees and partners, retailers gain more visibility and control over operations while enjoying the flexibility to build, scale, and transform retail experiences that anticipate and fulfill consumers’ ever-changing needs.

Visit commerce.toshiba.com and engage with us on:

LinkedIn / YouTube / Facebook / Instagram: @toshibacommerce /

X/Twitter: @ToshibaCommerce

Toshiba Global Commerce Solutions is a wholly owned subsidiary of Toshiba Tec Corporation, which is traded on the Tokyo Stock Exchange.