Unibail-Rodamco-Westfield (URW), the dynamic global developer and operator of Westfield shopping centers in the U.S., teamed up with SKKN BY KIM, an innovative line of uncompromising skincare developed by Kim Kardashian, to launch the first 3D digital media campaign on the 100-yard screen in the Oculus at Westfield World Trade Center.
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SKKN BY KIM, the skincare line developed by Kim Kardashian, launches the first 3D digital media campaign on the iconic 100-yard screen in the Oculus at Westfield World Trade Center. (Photo: Business Wire)
“With commuters and shoppers returning to the World Trade Center campus, it’s the perfect time to bring the latest in digital media to the iconic screen in the Oculus with a true icon herself—Kim Kardashian,” said Colin Shaughnessy, executive vice president and director of U.S. Sales for URW. “While we’ve helped a number of luxury brands tap into our audience in one of New York City’s largest transportation hubs, we are thrilled that SKKN BY KIM will be the first to use the power of The Westfield Network to reach and engage consumers in this dynamic and highly engaging way.”
The campaign captures consumers as they walk the entire length of the 100-yard screen with compelling video footage of Kim Kardashian alongside her product line. Three dimensional effects were applied to images of the exfoliator, eye cream and face cream to create the illusion that the products are coming off the screen for a high-impact virtual sampling moment.
The SKKN BY KIM 3D digital media campaign is currently running in the Oculus through October 16. URW and the luxury skincare brand will continue their partnership with a SKKN BY KIM pop-up store opening at Westfield Century City in Los Angeles just in time for the holidays. The shop will be the first physical retail location for SKKN BY KIM and will feature a curated selection of products perfect for gift-giving.
URW’s U.S. Media & Experiential division continues to deliver exceptional brand experiences rooted in innovation through their owned and operated industry-leading digital advertising network in top media markets. Lower Manhattan is connected by 72 high-impact screens across Westfield World Trade Center and Fulton Center; among those, the iconic 100-yard screen. The Westfield Network boasts an additional 400+ screens across 16 flagship retail destinations, equipped with anonymized video analytics (AVA) that provide real-time campaign insights, transparent audience measurement and creative-specific performance data. For brands looking to invest in the latest in digital media technology and amplify their messaging, please contact uswbvcreative@urw.com.
About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield is a dynamic global developer and operator of Flagship Destinations, with a portfolio valued at €55.0 Bn as at June 30, 2022, of which 87% in retail, 6% in offices, 5% in convention & exhibition venues and 2% in services. Currently, the Group owns and operates 82 shopping centres, including 53 Flagships in the most dynamic cities in Europe and the United States. Present on two continents and in 12 countries, Unibail-Rodamco-Westfield provides a unique platform for retailers and brand events and offers an exceptional and constantly renewed experience for customers.
With the support of its 2,700 professionals and an unparalleled track-record and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate superior value and develop world-class projects.
Unibail-Rodamco-Westfield distinguishes itself by its Better Places 2030 agenda, that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities.
Unibail-Rodamco-Westfield stapled shares are listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW), with a secondary listing in Australia through Chess Depositary Interests. The Group benefits from a BBB+ rating from Standard & Poor’s and from a Baa2 rating from Moody’s.
For more information, please visit www.urw.com
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