Press release

Seismic Winter 2023 Release Adds New Capabilities to Simplify and Optimize Go-To-Market Programs

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Seismic, the global leader in enablement, today announced its Winter 2023 Release packed with enhancements to drive greater enablement and operational efficiency. According to new global research, 85% of organizations are increasing or retaining their investment in enablement technology in 2023 – and they’re counting on enablement to drive business-critical outcomes: respondents overwhelmingly agree that enablement is integral to weathering difficult economic times (92%), maintaining client relationships (88%), and operating more efficiently (84%).

Additionally, respondents in The 2023 Value of Enablement Report listed efficiency and productivity as top benefits of enablement. On average, respondents save 13 hours per week thanks to their enablement tech stack, which frees up time for revenue-generating activities including selling to prospects, meeting with existing customers, and closing deals. On the other hand, the small minority of companies that are decreasing their enablement investment say that they are concerned divestment will lead to operational inefficiencies (78%) and lower revenue (73%).

“We’re hearing similar feedback from our customers and the market during this period of economic turbulence: teams need to do more with less and optimize their go-to-market operations with the resources they already have,” said Krish Mantripragada, Chief Product Officer, Seismic. “New research proves that enablement is a recipe for success during tough times, or anytime. We’re proud to launch a number of enhancements in our Winter Release that will help teams be even more efficient, so they can focus on growing revenue.”

New features available to Seismic customers today include:

  • GPT Integration for Knowledge: Seismic Knowledge – a just-in-time enablement solution providing teams with quicker access to answers, documentation, and assets right in their flow of work – now integrates with a leading GPT language model to extract relevant keywords from customer questions and identify correct answers in real-time, enabling customer-facing teams to spend more time on high-value activities. Learn more about this integration on Seismic’s Blog.
  • AI-Powered Sentiment Analysis for Coaching: Seismic’s coaching solutions can prepare a rep before speaking to a customer by analyzing their practice presentations and delivering feedback on sentiment, confidence, pace, and filler word usage.
  • Streamlined Content Management: Speed up time-to-market with better content governance, automated tagging, conditional logic, and simplified publishing workflows for Seismic admins.
  • Requests: New to Enablement Planner, enablement teams can now easily collect, track, and process incoming requests from field teams, including requests for new content, lessons, updates to existing content, and more.
  • Text and Image Replacement in Guided Assembly: Easily add customized images and text when personalizing presentations.

“Efficiency is always important. Goals don’t seem to be getting easier over the years, nor are people being given more resources to achieve them. The level keeps getting raised year in and year out,” said Meghan McHale Bilardo, Vice President of Culture, Learning & Engagement at BrandMuscle. “I’ve been able to rely on Seismic to help me meet those challenges.”

To learn more about the latest additions to the Seismic Enablement CloudTM, visit the Seismic Blog and view all recent product innovations on the Seismic Product Innovation Center. To see the value of Seismic for your business, check out our new ROI Calculator or speak with our team.

About Seismic

Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement CloudTM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.