Rightway Healthcare, a New York-based enterprise healthcare portal
providing a patient navigation and advocacy platform for employers and
their employees, today announced that it has appointed Risa Greendlinger
as Senior Vice President of Sales.
“We are excited to have Risa join Rightway to strengthen our sales team
and help address the growing demand for our healthcare navigation and
advocacy solutions,” said Jordan Feldman, Chief Executive Officer of
Rightway. “This is an exciting time for Rightway. Our successful Series
A fundraising has allowed us to continue our strong growth and increase
the breadth of our product offerings as we look to enter new markets.
Risa has an impressive track record delivering solutions in the
healthcare industry and understands how combining data-driven analytics
with our human experts transforms the healthcare experience. We are
looking forward to benefiting from her sales leadership.”
As Senior Vice President of Sales, Ms. Greendlinger will create channel
partnerships, while engaging leaders of small and middle-market
businesses and their employee benefit consultants and insurance brokers.
Commenting on her new role, Ms. Greendlinger said, “I’m thrilled to be
joining Rightway and providing clients with solutions to some of their
most pressing healthcare problems through Rightway’s platform. I believe
the ‘doctor in the family’ approach offers powerful efficiencies in a
complex healthcare industry. I am looking forward to contributing to
Rightway’s strategic growth plans.”
Ms. Greendlinger joins Rightway from Livongo, a consumer digital health
company, where she most recently served as Vice President of Federal
Sales for the Government and Labor team. Prior to Livongo, Greendlinger
was National Director of Sales at Retrofit, a digital healthcare
provider of weight management and diabetes prevention solutions. Ms.
Greendlinger received a BA in history from Wellesley College, and a
M.P.A. in policy from Columbia.
About Rightway Healthcare
Jordan Feldman, Co-Founder and CEO, launched Rightway in 2017. Rightway
provides employers a comprehensive analytics and software healthcare
ecosystem to optimize employer expenditure and to produce high-quality,
cost-efficient healthcare experiences for employees. The platform serves
as the single point of contact that becomes every employee members’
continual point of contact throughout their healthcare journey. The
service is available via smartphone, web and by calling or messaging
members’ personalized navigator to guide them with a “doctor in the
family” approach to navigation and advocacy. For more information,
please visit www.rightwayhealthcare.com.
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