Rain Technology, creator of the world’s most advanced directional display technologies, announced plans today for the National Retail Federation (NRF ‘25) expo, Jan. 12-14, 2025, in New York City, including:
- The availability of POS Switchable Privacy™ to protect customers from visual hackers.
- The availability of POS Display Screen Branding™ for retail brand promotion.
- Commercial availability of POS terminals via Datecs, a leading manufacturer, developer and seller of POS solutions.
- Lower pricing for standard POS display sizes and configurations.
The point of sale (POS) terminal market has witnessed significant growth over the past few years, especially in the areas of handheld terminals and customer-facing terminals. The market size is estimated at $100.24 billion in 2024 and is expected to reach $151.97 billion by 2029, according to Mordor Intelligence. With this rapid expansion, sensitivity to being visually hacked during transactions is becoming universal, from PIN entry to signature, cart review, and tipping.
“We’ve all been there, checking out at the register and covertly protecting our screen view,” explained Rain Technology CEO Robert Ramsey, Ph.D. “Our scientists, in collaboration with manufacturers and the supply chain, are making it possible for POS displays to only be visible to the intended viewer during shopping cart review, tipping, payment, and pin entry, while peripheral viewers see only promotional logos or marketing messages — a win-win for retailers and customers.”
Availability of Retail POS Display Innovations
Over the last decade, scientists at Rain Technology have made significant strides to improve visual privacy and optical performance of display systems, with over 700 patents filed and more than four million units shipped in laptops to date. Now available for POS systems, the innovation entails a thin proprietary liquid crystal layer built into the display panel that controls the viewing angle of the screen and can be automated to go into privacy mode during desired parts of a checkout or payment process. The static reflective design is compatible with standard LCD, OLED, mini-LED and micro-LED displays.
Licensed to tier one manufacturers and supply chain partners, the display innovation offers significant implications for the entire value chain — consumers, retailers, enterprises and manufacturers — by delivering a privacy mode for consumer transaction security and a share mode for brand promotion, as follows:
- POS Switchable Privacy is an embedded directional display solution designed to protect retailers and their customers against visual hacking, fraud, and identity theft at POS terminals in retail stores, restaurants and other public settings. There is also significant applicability for the medical field where HIPAA compliance is a crucial consideration. See a brief video of Switchable Privacy here: www.youtube.com/watch?v=4IzHUionehY.
- Display Screen Branding is an embedded directional display innovation for marketers, enabling branding or messaging to be directed toward peripheral viewers of a display, even while the primary user enjoys a private session where their content cannot be seen. This dual purpose of marketing and transaction is critical for POS solutions, including terminals and kiosks across retail stores, hotels, restaurants, coffee shops, transit, theme parks, and other public settings. With Display Screen Branding built into POS displays, retailers get the best of both privacy and promotion.
Product Availability via Datecs
Rain Technology also announced general availability of POS terminals featuring Switchable Privacy via Datecs, a leading manufacturer, developer and seller of POS solutions. Rain Technology’s POS Switchable Privacy electronically switches the Datecs POS display to a narrow view angle, so customers are reassured that their data is visually protected during a transaction and enables them to complete purchases securely, quickly and confidently. When not in private transaction mode, the screen electronically switches to a wide angle view for promotion.
“Protecting customer privacy is imperative to customer loyalty,” explained Paul Treichler, head of sales and marketing at Rain Technology. “Retailers can foster trust and confidence, improve the customer journey, mitigate the risk of data breaches and identity theft, and support PCI compliance — a winning proposition that promotes a more secure, transparent and mutually beneficial relationship between retailers and their customers.”
Introducing a New Low-Cost Offering for Standard POS Sizes
Rain Technology, in partnership with leading display manufacturers and supply chain partners, also announces the availability of Switchable Privacy POS solutions at lower prices for standard configurations and sizes. “Due to significant price pressure for our partners in POS manufacturing, we have worked over the past months to create low cost Switchable Privacy solutions for the most popular POS display sizes,” said Ramsey. “Bringing the cost adder down to only a few dollars per unit will allow many more brands, retailers and manufacturers to take advantage of this novel innovation in the area of customer information security and privacy which is so critical in retail.”
These new low-cost switchable privacy display offerings are available today. To learn more, email paul.treichler@raintechnology.com.
Retail and Marketing Awards
Rain Technology has been honored in the retail and marketing sectors with these recognitions in 2024:
- POS Switchable Privacy display solution was shortlisted as a finalist in the 2024 RTIH Innovation Awards in the Payments Innovation category by Retail Technology Innovation Hub, the leading publication for the global omnichannel retail technology community.
- POS Switchable Privacy display solution has been selected as the winner of the “SalesTech Innovation Award” in the 7th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization.
NRF ‘25 Venue
Rain Technology is scheduling private meetings, including product demonstrations, in and around NRF ‘25. Schedule time by reaching out to paul.treichler@raintechnology.com.
About Rain Technology
Rain Technology is a Display Technology Innovator. The company created the world’s most advanced directional and switchable privacy display technology and licenses its IP to tier one manufacturers and supply chain partners of laptops, tablets, monitors, smartphones, point-of-sale (POS) systems, ATMs, automotive displays, and AR/VR devices. Key brands include Switchable Privacy™, No-Driver-Distraction™, Display Screen Branding™ and Anamorphic-XR™ and benefit IT departments, marketers and consumers. Founded in 2017 and privately held, Rain Technology is headquartered in Boulder, Colorado, with operations in the UK and Taiwan. Visit Rain Technology at www.raintechnology.com, and follow the company on LinkedIn, Facebook, and Instagram.
Switchable Privacy, Display Screen Branding, No-Driver-Distraction, and Anamorphic-XR are trademarks of Rain Technology. All other brand names and solution names are trademarks or registered trademarks of their respective companies.
Tags: Rain Technology, switchable privacy, display screen branding, POS display, directional display, display privacy, visual security, visual privacy, point of sale, National Retail Federation, NRF, Datecs, shoulder surfing, snoopers, optics, photonics, spatial light modulator
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