Pond5,
the world’s largest royalty-free video marketplace, today announced the
launch of its industry-disrupting, royalty-free Editorial
collection, featuring timely footage from the worlds of current
events, sports, and entertainment, plus a wealth of video from citizen
journalists, who are able to capture unique footage in the moment, as it
unfolds.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190619005216/en/
Access to high-quality news footage has traditionally been subjected to
complicated licensing structures at high prices. With this collection, Pond5
is reinventing an industry largely known for a strict rights-managed
approach. The new royalty-free
model for this content gives filmmakers and creators worldwide
access to a massive collection of premium news, celebrity, sports, and
archival footage with one simple license, at a fraction of the cost of
traditional licensing options — footage in the collection starts at $79
a clip.
“Historically, it’s been very difficult for content creators to license
quality, reliable news footage,” said Pond5 CEO Jason Teichman. “Prices
were often based on a litany of factors, such as where you’re using the
media, how you’re using it, and how many different places you’re going
to use it. That antiquated process needed to be reinvented, and with the
launch of our new royalty-free editorial marketplace, it all goes away.
Anyone can now license content under one license, for a reasonable
price.”
To build the new collection, Pond5 has partnered with global news agency
Reuters, one of the world’s most respected editorial resources. As an
undisputed leader in the industry, Reuters is a natural fit to help
launch the collection, which will be continuously updated with their
recent topical and newsworthy content.
Pauliina Hepola, Global Head of Channel Partners, Reuters News Agency,
said: “Reuters is committed to delivering trusted, independent, and
impartial news from around the world. We’re excited to share this
content with newsmakers and content creators in a new way by partnering
with Pond5.”
Other partners include Cover Video, which offers celebrity and
entertainment video content, and Newsflare, known for user-generated
breaking news videos, with more partners to be announced in the coming
weeks. Through these partnerships, Pond5 is both expanding its
collection of valuable archival footage and presenting buyers with
royalty-free options for video relating to timely topics and current
events, with thousands of new clips added to the collection every day.
“To gain access to quality news footage — a critical component of their
content — producers have often had to deal with complicated licensing
restrictions and/or price points that force them to figure out
alternative solutions,” said John Ford, general manager of NPACT, the
trade association representing non-fiction production companies.
“Pond5’s new royalty-free editorial collection is a big benefit to
production companies and a great opportunity for our community.”
Learn more about the new Pond5 Editorial collection at http://pond5.com/editorial.
About Pond5
Pond5 (https://www.pond5.com)
is the world’s largest video marketplace, providing the footage,
inspiration, and resources today’s content creators need to tell their
stories in film, television, advertising, social media, online video,
and beyond. With more than 14 million video clips, tools including
patented Visual Search for video, and integrations for all major
video-editing software, Pond5 is the go-to video marketplace for
filmmakers, media organizations, and marketers worldwide. Pond5 is
venture-backed with offices in New York, Dublin, Prague, London, and LA.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190619005216/en/