Beginning today, Panera Bread begins testing AI technology in drive-thru lanes with an aim to improve and enhance the guest experience. With support from OpenCity, select Panera bakery-cafes in the greater Rochester, NY area have implemented OpenCity’s proprietary voice AI ordering technology, called “Tori”, for drive-thru orders, with the goal of maximizing efficiency and increasing speed of orders. Guests at Panera Bread cafes in Greece, NY (800 Greece Ridge Center Dr) and Webster, NY (935 Holt Rd) are the first Panera locations to experience this drive-thru innovation.
Tori is installed at these select locations and will take orders as normal at the drive-thru speaker, with Panera associates on standby to assist if needed to troubleshoot any issues. Drive-thru guests can pull up to their Panera drive-thru, place their order as usual with assistance from Tori and pay the Panera associate for their favorite menu items at the drive-thru window. The addition of this technology at the drive-thru will help to cut down wait times, improve order accuracy and allow associates to focus on freshly preparing guests’ orders.
“At Panera, improving our guest experience is always our priority and we are using this innovative technology to help enable a faster, more accurate order for each of our drive-thru guests,” said Debbie Roberts, EVP and Chief Operating Officer, Panera Bread. “The potential of AI drive-thru technology is incredibly exciting for us – we are eager to evaluate the performance of these tests and the possibility of expanding this technology in additional bakery-cafes.”
In addition to drive-thru, Panera Bread has a wide variety of tech-forward ordering options including Contactless Dine-In, Curbside, Rapid Pick-Up® and Delivery so guests can order their Panera favorites when they want and how they want them.
To learn more, download the Panera app today or visit PaneraBread.com.
About Panera Bread
30 years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. To us, that is food as it should be and that is why we exist.
So, we began with a simple commitment: to bake bread fresh every day in our bakery-cafes. No short cuts, just bakers with simple ingredients and hot ovens. Each night, any unsold bread and baked goods were shared with neighbors in need.
These traditions carry on today, as we have continued to find ways to be an ally for wellness to our guests. That means crafting a menu of soups, salads and sandwiches that we are proud to feed our families. Like poultry and pork raised without antibiotics on our salads and sandwiches. A commitment to transparency and options that empower our guests to eat the way they want. Seasonal flavors and whole grains. And a commitment to food that does not contain the artificial preservatives, sweeteners, flavors, and colors from artificial sources set forth on our No-No list in the food in our U.S. bakery-cafes. Why? Because we think that simpler is better and we believe in serving food as it should be. Because when you don’t have to compromise to eat well, all that is left is the joy of eating.
We’re also focused on improving quality and convenience. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites – like mobile ordering and Rapid Pick-Up® for to-go orders and delivery – all designed to make things easier for our guests.
As of July 26, 2022, there were 2,116 bakery-cafes, company and franchise, in 48 states and in Ontario, Canada, operating under the Panera Bread® or Saint Louis Bread Co.® names. Panera Bread is part of Panera Brands, one of the largest fast casual restaurant companies in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread).
About OpenCity
Built by restaurant people, for restaurant people. OpenCity has changed the way guests and restaurants communicate. Our proprietary voice AI assistant “Tori,” is making the drive-thru experience more enjoyable by automatically and intelligently taking orders with 99.9% accuracy, enabling restaurants to focus more on their operations, while creating new revenue streams for their business. See the magic of “Tori” by visiting OpenCity.co
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