Press release

IRI to Discuss How Manufacturers Can Successfully Meet Consumers’ Demands for Product Transparency at the P2P Summit

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IRI:

WHO:

       

Robert I. Tomei, President, Marketing & Shopper
Intelligence, IRI®

Larry Levin, EVP, Marketing & Shopper Intelligence, IRI®
 
 

WHAT:

On May 16, IRI’s Robert I. Tomei and Larry Levin will share
insights into consumers’ evolving purchasing patterns on the
Summit’s transparency track during their session titled, “New
Product Innovation: Creating Success in a Shifting Consumer
Landscape.”

 

 

WHY:

Consumers are changing what they buy and the way they buy; this is
being driven by the impact of the newer generational cohorts
(millennial and Generation Z households). This buying pattern shift
is swinging the pendulum across all aisles in the store — from food
and beverage to home care and personal care. And the younger
generations are demanding products that are organic, sustainable and
transparent. The new generational cohorts are seeking products that
are good for them and the environment, creating a powerful shift
that is impacting the entire path to purchase within the consumer
packaged goods industry.
 

WHEN:

Thursday, May 16, 2019
3:30-4 p.m. ET
 

WHERE:

P2P
Summit

Fort Lauderdale Marriott Harbor Beach Resort & Spa
3030 Holiday Drive
Fort Lauderdale, FL 33316
 

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers, financial services and media companies grow their businesses.
A confluence of major external events — a change in consumer buying
habits, big data coming into its own, advanced analytics and
personalized consumer activation — is leading to a seismic shift in
drivers of success in all industries. With the largest repository of
purchase, media, social, causal and loyalty data, all integrated on an
on-demand, cloud-based technology platform, IRI is empowering the
personalization revolution, helping to guide its more than 5,000 clients
around the world in their quests to remain relentlessly relevant,
capture market share, connect with consumers, collaborate with key
constituents and deliver market-leading growth. For more information,
visit www.iriworldwide.com.