Innovid,
the world’s leading connected TV and video advertising platform, today
announced the appointment of media and analytics expert, Jessica Hogue,
to head measurement and analytics initiatives. In her new role as
General Manager, Measurement and Analytics, Hogue will be focused on
further driving Innovid’s leadership in analytics and measurement
solutions, particularly in the connected TV (CTV) space, and providing
brands with richer intelligence and insights into their data-driven
video campaigns.
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Innovid Expands Measurement and Analytics Business, Appoints Jessica Hogue as General Manager (Photo: Business Wire)
As CTV campaigns continue to grow exponentially, making up 28 percent of
all Innovid impressions (up from 17 percent in 2017) according to Innovid’s
latest global video benchmark report, viewers are clearly shifting
towards CTV. Brands are demanding more intelligence and consistency in
how they assess the premium video advertising experience on CTV,
including interactive ads, and the need for trusted, third-party
measurement solutions for the CTV environment has never been higher. In
keeping with Innovid’s mission to “create, deliver, measure,” Hogue will
bring cross functional leadership to her role to advance the company’s
mission of delivering measurement and analytics for the marketplace.
“The exponential rise of CTV heralds new demands for intelligence across
the video landscape, with more forthcoming analytics for CTV and premium
video experiences,” said Zvika Netter, CEO and Co-Founder of Innovid.
“We are thrilled to welcome Jessica to our management team, as she will
play a critical role in meeting this industry need as we expand and
enrich our measurement and data management capabilities.”
Hogue comes to Innovid from Nielsen, where she served as senior vice
president for the data and measurement leader’s digital client solutions
team. In this role, she was responsible for driving the digital
business, including partner development, ad tech platforms and content
distribution and digital native business. During her twelve-year tenure
at Nielsen, Hogue also served as senior vice president of product
leadership and was instrumental in the rollout of cross platform
measurement.
“I’ve long admired Innovid’s technology and platform which effectively
enables and extends campaign analysis across critical metrics like
delivery, performance, and engagement for advertisers,” said Hogue. “I
look forward to helping Innovid lead the industry in video advertising
delivery measurement, particularly in the CTV environment, and better
serve the premium brands that the company serves.”
With solutions like OTT
COMPOSER, a self-service advertising tool that enables scalable
dynamic creative across video everywhere, Innovid’s product suite helps
make personalized and interactive CTV a reality, and provides a platform
for demonstrating the value of interactive video across all screens. In
September 2018, Innovid announced its accreditation
by the Media Rating Council (MRC) for its over-the-top (OTT) served
video ad impression tracking, making it the first in the industry to
adhere to industry standards for video advertising measurement in the
CTV environment, to help deliver new, improved measurement options for
video campaigns.
For more information on Innovid, please visit www.innovid.com,
or contact solutions@innovid.com
to learn more about video marketing solutions.
About Innovid
Innovid is the world’s leading connected TV and video advertising
platform, delivering more video than any company across mobile, desktop,
connected TVs, streaming devices and social platforms. Innovid partners
with brands, agencies, and publishers to deliver new advertising models
that increase engagement and time spent in ways that also provide more
value to viewers. Our video platform enables personalization of
creative, seamless cross-screen delivery, and holistic measurement to
fuel next-generation video experiences and grow revenue. Innovid has
offices in New York, Chicago, San Francisco, Los Angeles, London, Tel
Aviv, Sydney, and Singapore. Please visit www.innovid.com
for more information.
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