FDB (First Databank, Inc.), the leading provider of drug and medical
device knowledge that helps healthcare professionals make precise
decisions, announced the unveiling of a unified global brand identity to
mark the company’s continuous business operations now into its fourth
decade. The refreshed and unified global brand is featured prominently
across the company’s digital and social media channels, showcasing the
growing depth and breadth of FDB’s product offerings and footprint
across the global healthcare industry.
Specialized websites and content are featured across FDB’s main global
markets: the United
States, Canada,
the United
Kingdom and the Middle
East. The Canadian site, a first-ever for FDB, includes an analogous
version in Canadian
French – supporting the company’s expanding customer base in that
country.
“I’m pleased with the launch of the refreshed global brand because it
represents who we are today, including the addition of our latest and
most advanced medication decision support, our expansion into medical
device and pet medications information, our global reach, and our
strategic vision for the future,” said Bob Katter, executive vice
president and chief commercial officer, FDB. “The goal in launching a
new corporate website was to showcase our brand with a new look and feel
and thereby enhance the digital experience for our prospective clients,
current customers, and business partners.”
The new site has a modern and engaging design and user experience, with
easier navigation and visually dynamic storytelling, and employs a
robust and modular infrastructure that adapts and provides optimal
display on any device – whether mobile phone, tablet or desktop. In the Insights
Hub section of the new site, extensive focus was made to
provide site visitors with easy access to high quality thought
leadership, news, and other value-added content focused on the key
issues affecting FDB customers and global stakeholders.
FDB will continue to roll-out the enhanced global brand in the coming
months. The new brand identity is now deployed across all digital
channels including websites, social media, and soon will be unveiled
across materials, events, and more.
About First Databank
FDB is the leading provider of drug and medical device knowledge that
helps healthcare professionals make precise decisions. With thousands of
customers worldwide, FDB enables our information system developer
partners to deliver valuable, useful, and differentiated solutions. We
offer more than four decades of experience in transforming medical
knowledge into actionable, targeted, and effective solutions that help
improve patient safety, operational efficiency, and healthcare outcomes.
For a complete look at our solutions and services, please visit www.fdbhealth.com
or follow us on Twitter,
LinkedIn
and YouTube.
About Hearst Health
The Hearst Health network includes FDB
(First Databank), Zynx
Health, MCG,
Homecare
Homebase, MedHOK
and Hearst
Health Ventures (www.hearsthealth.com).
Hearst also holds a minority interest in the precision medicine and
oncology analytics company M2Gen.
The mission of Hearst Health is to help guide the most important care
moments by delivering vital information into the hands of everyone who
touches a person’s health journey. Each year in the U.S., care guidance
from Hearst Health reaches 85 percent of discharged patients, 205
million insured individuals, 77 million home health visits and 3.2
billion dispensed prescriptions.
©2019 First Databank, Inc. Part of the Hearst Health network.
All trademarks mentioned herein are the properties of their respective
owners.
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