F5
Networks (NASDAQ: FFIV) today announced the appointment of two new
executive vice presidents to its leadership team to oversee the
company’s marketing and customer experience initiatives, as well as its
vision for technology and innovation.
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Mika Yamamoto, Chief Marketing & Customer Experience Officer, F5 Networks (Photo: Business Wire)
In the newly created role of Executive Vice President and Chief
Marketing & Customer Experience Officer, Mika Yamamoto will be
responsible for leading the company’s marketing strategies across
segments, channels, and geographies as F5 continues to evolve into a
multi-domain and multi-platform business worldwide. She will also work
to ensure customers remain at the forefront of the company’s Digital
Transformation initiative, with a special focus on their buying
experience. Yamamoto began yesterday, May 6th.
Starting July 1, 2019, Geng Lin will take on the role of Executive Vice
President and Chief Technology Officer, charged with setting the
technical vision for the company. His focus will be on boosting F5’s
next-generation technological capabilities through organic and inorganic
innovation, including advanced research initiatives and strategic
partnerships.
“Both Mika and Geng bring to F5 deep expertise in their respective
fields, as well as proven leadership for companies that have undergone
business transformations as significant as our own,” said F5 President
and Chief Executive Officer François Locoh-Donou. “I’m confident that
Mika and Geng will help accelerate F5’s transformation to a multi-cloud
applications services company.”
Yamamoto comes to F5 with a long-standing track record of delivering
enterprise marketing results. Prior to joining F5, she served as Global
President of Marketo, where she led the company’s go-to-market strategy
after it was acquired by Adobe. She also previously served as Chief
Digital Marketing Officer and CMO for SAP, and held leadership roles at
Amazon, Microsoft, Gartner, and Accenture.
Lin arrives at F5 from J.P. Morgan Chase. There he served as Managing
Director, Chief Development Officer and Head of Engineering for consumer
and community banking, spearheading the development of the bank’s
next-generation, cloud-based banking architecture and application
portfolio. As co-author of two books on cloud and data-intensive
computing and a patent holder, Lin is a recognized expert in his field.
He has previously served as CTO of Corporate Networks at Google, CTO of
Network Business at Dell and CTO of Cisco’s IBM Alliance.
Both Yamamoto and Lin will report directly to Locoh-Donou and will be
based in Seattle.
About F5
F5 (NASDAQ: FFIV) gives the world’s largest businesses, service
providers, governments, and consumer brands the freedom to securely
deliver every app, anywhere—with confidence. F5 delivers cloud and
security application services that enable organizations to embrace the
infrastructure they choose without sacrificing speed and control. For
more information, go to f5.com.
You can also follow @f5networks on
Twitter or visit us on LinkedIn and Facebook for
more information about F5, its partners, and technologies.
F5 is a trademark and service mark of F5 Networks, Inc., in the U.S. and
other countries. All other product and company names herein may be
trademarks of their respective owners.
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