Digital Element, the Atlanta-based technology company that pioneered and
revolutionized the geolocation and IP intelligence industry, is
celebrating 20 years of successfully helping companies around the world
more precisely target and reach online and mobile users in more
meaningful, relevant and non-invasive ways.
“When you consider that the majority of start-ups don’t make it past
their fifth year and the average lifespan of an S&P 500 company is now
less than 18 years, I feel very proud about the path we’ve chosen in
terms of the evolution of our solutions,” said Rob Friedman, co-founder
and executive vice president at Digital Element. “Our geolocation and IP
intelligence solutions were engineered in Atlanta―before the city became
a world-renowned technology hub. Our company was one of the few that
came out of the dot-come bust relatively unscathed. And, we were making
privacy-sensitive data available to companies before it became such an
important factor in interacting with digital consumers in more socially
responsible and respectful ways.”
Digital Element first introduced its NetAcuity® technology,
which allows users to be geographically targeted by IP address, to the
online market in 1999 and has driven its evolution ever since. Initially
focused on solutions for online advertising, the company quickly brought
to market data that enables much-needed applications for localized
content, enhanced analytics, fraud detection and prevention, digital
rights management, mobile-user targeting, and more. Since 1999, Digital
Element has realized two decades of year-on-year growth.
Digital Element’s data is used by many of world’s most recognizable
brands, among them Facebook, Hubspot, eBay, Netflix, Pinterest, Twitter,
BBC, Sony, Hulu, Adobe, Intuit, and hundreds more.
Providing 10 Times More Unique Locations
Since 1999, Digital Element has continued to make substantial
investments in diverse data sourcing (infrastructure, GPS, Wi-Fi
triangulation, etc.); tested data-science strategies; technological
innovations; and an extensive network of partners. As a result, the
company has reached an important data-quality milestone: the ability to
deliver 10 times more unique global locations than its nearest
competitor (2 million versus 200,000). This gives websites, brands,
security companies, ad networks, social media platforms, mobile
publishers and broadcasters more pinpointed locations to precisely
target online users.
“All of our research and development has paid off exponentially,” said
Friedman. “We can now pinpoint more locations with a higher order of
magnitude than any competitor. Inferior geolocation data solutions are
rendered nearly unusable in a world that requires high levels of
accuracy and depth for today’s business applications. In the long run,
the refusal to invest in proven solutions will cost companies more than
they’ll save.”
Two Decades of Corporate Milestones
Significant corporate milestones that have contributed to Digital
Element’s success include:
| 1999: |
First introduced NetAcuity and pioneered the “geo-intelligence” or “geo-location” space |
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| 2001: |
Introduced new databases, including connection speed, domain name, ISP, language and other characteristics about online users |
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| 2002: | Named Technology Pioneer by the World Economic Forum (and in 2003) | |||
| 2004: |
Issued patent for technology based on identifying location of Internet users to the city level utilizing IP addresses |
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| 2005: |
Parent company Digital Envoy creates two business units: Digital Element and Digital Resolve |
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| 2007: | Acquired by Landmark Communications, Inc. | |||
| 2008: |
Keynote Assessment provided third-party validation for accuracy of location data and collection methods |
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| 2009: |
Introduced NetAcuity Edge, the first validated, global, partner-contributed geographic ZIP code and postcode level data |
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| 2010: |
Opened first European office in London and expanded international sales team |
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| 2011: | Introduced IPv6 geographic database to address accessibility issues | |||
| 2012: |
Launched NetAcuity Developer’s Edition for evaluation, small deployments and developmental purposes |
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| 2013: |
Received accreditation for the geographic location identifications reported by its NetAcuity platform from the Media Rating Council (MRC); and issued patent for hyperlocal geolocation technology |
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| 2014: |
Introduced NetAcuity Pulse, the industry’s first mobile-centric IP targeting solution |
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| 2015: | Launched GeoMprint, a new reverse geocoding solution | |||
| 2016: |
Received a GLOBE (Georgia Launching Opportunities by Exporting) Award from The International Trade Division of the Georgia Department of Economic Development for expansion into Brazil; and became the only provide to offer a ZIP+4 IP-based targeting solution |
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| 2018: |
Introduced industry’s first IP-to-Point-of-Interest (POI) database; and awarded MarTech Breakthrough Award for Best Geolocation Platform |
Companies around the world are deploying Digital Element’s solutions
across a number of industries including publishing and advertising;
retail; gaming and gambling; hospitality and travel; financial services;
consumer brands; technology and software; and government.
About Digital Element
Since 1999, Digital Element has been providing global geolocation data
and services that bring anytime, anywhere relevance and context to
online initiatives— from desktops to mobile devices. The company’s
patented technology has been certified and accredited to deliver
real-time access to accurate and reliable location intelligence without
invading Internet users’ privacy. For two decades, many of the world’s
largest websites, brands, security companies, ad networks, social media
platforms and mobile publishers have trusted Digital Element’s
technology to target advertising, localize content, enhance analytics,
and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com
for more information on how to bring the power of location to the online
world. Follow us on LinkedIn
and Twitter @DigitalElement
then like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital
Envoy Inc.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190620005020/en/