Today, Texas-based cloud brokerage firm, Archetape, announces its acquisition of Pinnacle Realty Advisors and Broker Breakup. Launched in 2020, Archetape is a modern real estate brokerage company reinventing the relationship between an agent and their brokerage firm, one where the brokerage puts the agents first, empowering them to run their business on their own terms in the fast-changing real estate market of today. With this acquisition, Archetape’s new suite of companies give real estate agents options to fit their needs; whether they prefer a full-service, cloud-based brokerage experience under the Archetape and Pinnacle Realty Advisors brands, or a white label brokerage product with Broker Breakup.
Pinnacle Realty Advisors and Broker Breakup founder, Brent Porter, will join Archetape as Chief Broker Officer and continue to run daily operations at Pinnacle Realty Advisors as President.
“I am beyond excited to join forces with Sam and the team at Archetape to supercharge our shared vision of building a brokerage firm for today’s world,” says Porter. “We collectively believe in placing the agent above everything we do and constantly work to find ways to empower our agents to make more money while delivering a best-in-class service.”
Archetape’s portfolio of businesses now include:
Archetape: a full-service, cloud-based brokerage firm operating in Texas and Louisiana. Learn more at www.archetape.com.
Pinnacle Realty Advisors: a full-service, cloud-based brokerage firm operating in Texas. Learn more at www.pinnaclera.net.
Broker Breakup: a “build your own brokerage” product that empowers any residential or commercial agent to launch their own brokerage company in Texas. Broker Breakup also provides innovative product solutions for proptech companies on their platform. Learn more at www.brokerbreakup.com.
“Everything we do is in the name of making our agents happier. We believe this simple, yet powerful idea has the potential to revolutionize the entire real estate brokerage industry,” states Archetape Founder and CEO Sam Sawyer. “We are building the brokerage company of the future with our suite of product offerings. We are not simply adjusting the same outdated business model that dominates the industry today, rather, with Archetape we are rebuilding the entire process from the ground up. We prioritize agent happiness as our North Star metric, and we are fired up about the opportunity ahead of us.”
Legacy brokerages in the industry today have consistently attempted to pivot their outdated business models to stay relevant. At their core, these firms have remained relatively unchanged for the last few decades. Firms that let agents keep the bulk of their earned commissions provide very little service, while brokerages who tout high levels of service take a large chunk of their agents’ earned commissions. Archetape is the only model offering elevated services, modern technology tools, and a 100% commission model. With its cloud-based infrastructure and centralized agent support team, Archetape has a strategic advantage in its ability to move quickly while at the same time delivering a best-in-class experience for its agents.
Mucker Capital, a leading Los Angeles-based seed stage venture firm, participated in Archetape’s most recent fundraising round. Mucker has made other investments in the proptech industry, investing in technologically innovative products and progressive real estate business models such as Modus Title, Doorvest, Blueprint Title, LeaseLock, and Service Titan among others.
“Archetape is rapidly executing on its vision to turn the traditional real estate brokerage model on its head. By combining an innovative cost structure with simple software tools, agents are empowered to earn more and increase their operational efficiency,” said Erik Rannala, Archetape investor and Founder at Mucker Capital. “Sam is a fantastic founder with deep industry knowledge and we are excited to support Archetape as they continue building a company that is redefining the real estate brokerage space.”
Archetape’s family of companies is currently licensed and accepting agents in Texas and Louisiana with additional states to be announced this year. The company is headquartered in Dallas, TX.
About Archetape:
Archetape is a cloud-based brokerage in the residential real estate industry. Launched in 2020 by industry veteran Sam Sawyer, Archetape is building a modern brokerage platform, reinventing the relationship between agents and their real estate brokerage. Archetape provides cutting edge tools, full-service agent support, and a financial model that allows agents to keep more of their income. In 2021 Archetape acquired Pinnacle Realty Advisors and Broker Breakup – expanding its suite of cloud brokerage services overnight. Archetape is currently licensed in Texas and Louisiana. Visit www.archetape.com for more information.
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