Arrivalist, the leading location data company in the travel industry, is celebrating 10 years of innovation by bringing its customers Horizon, a new user interface designed to give clients the ability to make critical decisions instantly.
The new interface – referred to as a zero-click decision engine – gives clients three-dimensional insights into how groups of people experience places: data tables, charts, and a written description. Clients need not make a selection, parse data, or analyze and re-construct insights.
“Travel demand has been changing daily and our clients need instant access to the data they need to make critical decisions ASAP,” said Arrivalist Founder & CEO Cree Lawson. “Ten years of listening to clients has shown us what clients need – trusted insights instantly. And they need it in charts, tables, and written language. No wait. No translation. Insights you can explain and act on. They need a decision engine.”
The first provider of location data insights for travel, Arrivalist has re-built its patented technology to make two major improvements. First, it’s eliminating mobile ad ids (MAIDS) from its visitation data to protect user’s privacy. Second, it’s building its aggregated insights from the point of interest up.
“Our clients don’t want to identify individual travel users,” said Lawson. “They want aggregated insights about movement. Horizon reconciles the user’s need for privacy with our clients’ desire to provide a better visitor experience.”
Years in the making, Horizon leverages Arrivalist’s patented calibrated location data insights from multiple sources and makes three major improvements:
- Privacy-first architecture stops personal identifiers from entering Arrivalist’s data
- Faster access to the insights clients need, and
- Aggregated insights about how travelers experience a destination
“We’ve always known that location data is the glue that ties together the complete visitor experience, regardless of whether they book through this channel or that channel; regardless of whether they drive, fly, or sail to their destination,” said Lawson. “Both travelers and the places that attract them want to improve the guest experience, from shortening lines to maximizing the impact for communities. Finally, there’s a dataset to do that. And easily. We’re excited to bring clients instant access to aggregated guest experience insights through Horizon.”
“It’s a real step forward to have the customer experience at our fingertips from quantified, calibrated data,” said Vimal Vyas, VP of Data, Security and Digital Innovation with Visit Raleigh. “We’ve been measuring the impact of everything from overnight stays to event impact through Arrivalist for years. This makes it profoundly easier to get the data we need to support our community and the travelers who wish to experience Raleigh.”
About Arrivalist
Arrivalist is the leading location intelligence platform in the travel industry. The company uses multiple location data sets to provide actionable insights on consumer behavior, competitive share, media effectiveness, and market trends. Over 200 travel marketers, including 100 cities, 40 U.S. states, and four of the top 10 U.S. theme parks, use these insights to inform media strategy, operations, and destination development. Arrivalist is headquartered in New York City, with offices in San Francisco and Toronto.
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