AmazeVR,
a premium, cloud-based platform for high-quality VR content creation and
mass distribution, today announced the release of an exciting set of
immersive experiences exclusive to its platform. The experiences feature
the ultramodern LED dance-performance troupe, Light Balance, best known
for its “golden buzzer-winning” performance and top-three finish on America’s
Got Talent.
The new exclusive experiences are part of AmazeVR’s strategy to deliver
the most compelling, entertaining and highest quality VR content
available. Light Balance’s innovative performances and avid fanbase make
it an ideal choice for next generation VR experiences. Light Balance has
cultivated more than 250K followers and topped 50 million views of its
performances, opening the possibility for VR to draw in a broader
audience with Light Balance’s fan migration to a new immersive realm.
To bring the experiences to life, AmazeVR worked with Virtuality, the
LA-based immersive entertainment startup that produced the act. The
resulting content features captivating Light Balance performers dancing
inside a 6K stereoscopic 360-environment, along with neon enhancements
and original audio from EDM producer, Justified Noise.
“We believe Light Balance in VR encapsulates how far experiential
immersive content can now go,” said Virtuality founder, Mark Rickard.
“Whereas early 360-video and token brand-driven experiences left many
feeling underwhelmed with VR’s potential, we set out to create something
that guarantees a ‘wow factor’—whether from the seasoned VR enthusiast
or someone trying it for the first time.”
The Light Balance experiences developed with Virtuality are just the
beginning. The companies’ shared vision promises to help evolve the VR
landscape.
“We’re thrilled to be working with creative studios like Virtuality
because a lack of great content is one of the biggest issues in mass
adoption,” said Ernest Lee, chief content officer of AmazeVR. “We have a
slate of content we plan to produce with Virtuality, along with our
other production partners, to establish a consistent pipeline of content
users love. Doing so will create a meaningful ecosystem for VR creators
as well as develop the ability to monetize content that audiences value.”
As a result of its recent Series
A funding from a slew of leading VR investors from across the globe,
AmazeVR is well-positioned to help accelerate the development and
production of VR content, created and distributed with its partners
through the Amaze platform. AmazeVR is committed to delivering the
world’s best VR experiences with new premium releases weekly. New
releases span performances, interactive story-branching narratives, and
the best cinematic VR.
The Light Balance VR experience is available today on AmazeVR for $3.99,
or see it along with over 100 premium videos on AmazeVR with an
all-access Premium Pass (1 month $7.99, 3 months $14.99, 6 months
$22.99).
https://www.amaze.us/
| IG: @amaze.vr
https://lightbalance.net/
| IG: @lightbalance
http://www.virtuality.la/
| IG: @virtualityxr
About AmazeVR
Founded by a team of seasoned technology leaders, AmazeVR offers an
end-to-end VR content service. The company shares its platform and
technology with passionate creators and various partners.
With custom equipment/tools, proprietary software, and a hands-on team,
Amaze develops, curates, and produces VR content for those who want to
be a part of the next wave of content creation. AmazeVR content is
distributed through all major VR stores. The company is backed by Mirae
Asset Group, LG Technology Ventures, Timewise Investment, and Smilegate
Investment. It is based in Sunnyvale, California, with additional
offices in West Hollywood. Learn more at www.amaze.us.
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