Allison+Partners today announced the promotion of three U.S. senior members in the agency’s Technology practice: Sharon Barclay to managing director, B2B technology, U.S.; Jeff Leopold to managing director, CX; and Jaime Tero to managing director, technology. With over 60 years of combined experience, all three leaders will work in partnership with previously announced group presidents Karyn Barr and Jordan Fischler on overseeing the continued growth and diversification of Allison’s largest and fastest-growing practice area globally.
“Our history in technology goes back to day one, and as a group, we’re incredibly fortunate to see continued year-over-year growth both in terms of our team and revenue. That growth is due in large part to Sharon, Jeff and Jaime’s commitment to our agency, clients and colleagues,” said Karyn Barr, partner and president, global operations, technology at Allison+Partners. “Together, in their new roles, Sharon, Jeff and Jaime will help take Allison+Partners’ Technology group to the next level, especially as we look to further expand our footprint in North America and cement our reputation as best-in-class technology consultants.”
Long-time agency veteran Sharon Barclay will assume the role of managing director, B2B technology, U.S. Based in San Francisco, Barclay will now oversee the U.S. expansion of Allison’s enterprise technology portfolio, working alongside Barr and Fischler on marketing Allison+Partners’ diverse expertise in B2B and developing client offerings that cater specifically to the C-Suite. Barclay will continue to lead Allison+Partners’ Hewlett Packard Enterprise partnership.
As managing director, CX based in the New York office, Jeff Leopold will partner with Allison+Partners’ broader CX leadership team on developing best-in-class tools, techniques, resources and expertise that deliver quality service and meet our clients’ business goals. With more than 20 years of expertise in consumer and consumer technology, Leopold will tap into his experiences at Disney, Sharp Electronics and most recently as chief of staff to longstanding client Samsung to develop programs that strengthen and grow client relationships as well as employee career development.
Jaime Tero joined Allison+Partners’ SF office in 2018 and has since led the group’s growth efforts in cybersecurity, big data and emerging technology. Jaime’s 20 years of expertise in these specialties have resulted in a diverse global portfolio of startups and enterprise brands, including Teradata, Malwarebytes, UL Solutions SafeCyber, Revolution and more. In her new role, Jaime will be charged with advancing Allison+Partners’ reputation in these categories by developing new offerings that tap into the agency’s suite of integrated services and leveraging her international experience to identify talent and growth opportunities globally.
Rounding out the promotions within the leadership team, the Technology group also upped Jen Stratton and Melissa Muskett to executive vice president. Stratton and Muskett are based in New York and will respectively work alongside the U.S. leadership team as senior-level counsels in consumer and B2B technology.
More than 60 percent of Allison+Partners’ global portfolio identifies as a technology brand, and the Technology Group continues to see strong demand for services, including 65 percent growth year-over-year in 2021 for the U.S. practice. Allison+Partners boasts more than 100 consumer and B2B technology experts globally.
About Allison+Partners
Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named by PRovoke Media as one of its Global Agencies of the Decade, North American Agencies of the Year and Best Agencies to Work For. The agency was also named by PRWeek as a Best Places to Work for four consecutive years and recognized as one of UK’s Fastest Growing Agencies. Allison+Partners operates in 50 markets worldwide and is organized around five practices: Consumer Brands, Corporate, Reputation Risk + Public Affairs, Health and Technology. The agency’s Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. Allison+Partners is owned by Stagwell, one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. For more information, visit www.allisonpr.com.
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