Pattern89, which offers an artificial intelligence platform to improve
paid social advertising results, has announced today that their platform
is expanding to include Google advertising. Throughout 2019, the
Pattern89 software will include successive releases to analyze and
predict performance across Google Display, YouTube and Search. The
expansion will enable marketers to drive improved multi-channel results
across more than 58% of the digital advertising ecosystem according to
eMarketer.
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Facebook recently reported a 26% increase in Q1 advertiser earnings
showing the steady growth of the digital advertising ecosystem.
Pattern89 analyzes the billions of data points generated in these ads
into real-time actionable insights that marketers can use to build the
most effective ads on Facebook, Instagram, and now, Google.
“Introducing AI for Google ads, along with our AI for Facebook and
Instagram ads, provides marketers with more efficient results and less
time spent manually optimizing digital advertising,” said R. J. Talyor,
founder and CEO of Pattern89. “Our AI has always helped marketers excel
in advertising on social media, and we are excited to add these key
channels in response to customer demand.”
Customers are also looking forward to the expansion. With it, they will
be able to analyze over 2,900 dimensions of each ad on Facebook,
Instagram and Google, and apply learnings to create the best-performing
ad sets possible while also managing their real-time multi-channel
campaigns with access to and analysis from unlimited historic ad-sets.
According
to Adobe, 48% of digitally mature brands have an AI strategy and 28%
of top performing companies are using AI for data analysis. Pattern89 is
committed to finding the trends and outliers that help marketers improve
key performance metrics. To that end, a Customer Advisory Board will be
guiding Pattern89 as new Google capabilities are added throughout 2019.
Brands representing brick and mortar retailers, e-commerce companies, as
well as public and privately held agencies will inform the Pattern89
product team on the most beneficial features to serve the platform’s
user-experience.
About Pattern89
Pattern89 combines the power of AI with unprecedented Facebook,
Instagram and Google advertiser data to help brands discover the ad
elements that most impact digital ad performance. By identifying
successful patterns in companies’ ad data and analyzing the results to
hone future campaigns, Pattern89 keeps brands’ digital advertising
up-to-date and maximized for performance. For more information, visit
pattern89.com.
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