Accenture (NYSE: ACN) has completed its acquisition of Droga5,
one of the most innovative and influential creative agencies. The New
York-based agency is now part of Accenture
Interactive, boosting its capabilities
as an Experience Agency able to design, build and run customer
experiences that grow brands and businesses.
The acquisition of Droga5, previously
announced on April 3, adds more than 500 employees to Accenture
Interactive, bringing unparalleled brand expertise, creativity and
strategic rigor to help clients reinvent their brand experiences and
meaningfully connect people with brands.
“Today’s news represents an exciting new chapter in Accenture
Interactive’s journey to build a new agency model,” said Brian Whipple,
global CEO, Accenture Interactive. “Together, we have the power to
engineer transformative brand experiences, and infuse those experiences
with the emotional and inspirational power of brand thinking and
creativity. We’re excited about the possibilities of what we can achieve
together.”
Founded in 2006, Droga5 is a highly regarded advertising agency with
offices in New York and London. The agency is known for its influential
and industry-challenging campaigns for clients including Amazon,
The
New York Times, IHOP
and HBO’s
Game of Thrones. Last month, Droga5 was named Agency
Innovator of the Year in the 2019 Ad Age A-List, lauded for
turning out “smart, attention-getting ideas as strategically sound as
they were ambitious,” while Campaign handed Droga5 London its top
prize for Independent Agency of the Year.
The Droga5 leadership team consisting of creative chairman David Droga,
global CEO Sarah Thompson and UK CEO Bill Scott remain in their current
roles and will guide the integration, along with the rest of the agency
management team. Financial terms of the transaction were not disclosed.
As Accenture Interactive celebrates its 10-year anniversary, the
acquisition of Droga5 represents a significant milestone in an already
momentous year. Earlier this week, Accenture Interactive was recognized
by Ad Age in its Agency
Report 2019 as the largest and one of the fastest-growing
digital agencies in the world, citing the Droga5 acquisition as a
disruptive moment for the industry.
About Accenture
Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions — underpinned by the world’s largest delivery network —
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With 477,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform their
customer experiences across the entire customer journey. Through our
connected offerings in design, marketing, content and commerce, we
create new ways to win in today’s experience-led economy. Accenture
Interactive is ranked the world’s largest digital agency in the latest Ad
Age Agency Report, for the third year in a row, and was named a 2019
Most Innovative Company in Advertising by Fast Company. To
learn more, follow us @AccentureACTIVE
and visit www.accentureinteractive.com.
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