3Q Digital, an independent performance and digital marketing agency,
today announced it has received a growth investment from PSP Capital and
Erie Street Capital. The investment will support 3Q Digital’s continued
expansion of its portfolio of growth services, marketing technology, and
geographic footprint.
“We are building a credible alternative to the largest agencies and
consultancies,” 3Q Digital CEO David Rodnitzky said. “Marketers deserve
an agency that can deliver ROI and transparency at a global scale, and
that’s what we are going to use this investment to become.”
3Q Digital employs over 300 people across 10 offices in the U.S.,
Europe, and Asia and manages $1.3 Billion of annual digital media spend
on behalf of clients. The agency supports the most prominent disruptive
companies in the world through a combination of paid media management,
SEO, analytics and data science, creative, conversion rate optimization,
and management consulting.
“We are proud to partner with David Rodnitzky and the rest of the 3Q
team, as they have built a world-class digital performance agency that
drives exceptional client outcomes,” said Penny Pritzker, former United
States Secretary of Commerce and chairman of PSP Capital. “We look
forward to supporting 3Q Digital’s long-term growth.”
“3Q Digital’s executive leadership is experienced, long-term focused,
and industry innovators, the exact combination we relish the chance to
partner with,” Erie Street Capital Founder and CEO Terry Graunke said.
“We have helped grow a number of great marketing companies in our
history, including Hyper Marketing, Huron Consulting, and R2C. Our goal
is to help 3Q build on an already-impressive history of growth and
become the unrivaled leader in performance marketing.”
CG Petsky Prunier, part of the Canaccord Genuity Group, served as the
exclusive financial advisor to 3Q Digital. 3Q was supported in the
investment by Cooley LLP, which has long worked with the company and its
management team.
ABOUT 3Q DIGITAL
3Q Digital is a performance and digital marketing agency that grows
disruptors into market leaders. Founded in 2008 by CEO David Rodnitzky,
it is one of the world’s largest independent digital marketing agencies
with 10 offices and more than 320 employees. 3Q has seen steady growth
by leading its clients through paid media, digital strategy, decision
sciences, creative, SEO & Content, and SMB growth. For more information,
please visit https://3qdigital.com/services/.
ABOUT ERIE STREET CAPITAL
Erie Street Capital is a Chicago-based, operationally-focused investment
firm exclusively dedicated to the business services sector. It is led by
Terry Graunke, a long-time leader in the marketing services and digital
communications industry. With its deep experience and understanding in
marketing services, consulting, and strategic communications, Erie
Street applies operational excellence, managerial experience, and
strategic capital into highly disrupted and changing business
environments. Erie Street provides its partnerships the ability to drive
second stage growth through strategic planning, operational excellence,
M&A, geographic expansion, and team development. For more information,
please visit http://eriestreet.com/.
ABOUT PSP PARTNERS AND PSP CAPITAL
PSP Partners is a Chicago-based private investment firm founded by its
Chairman Penny Pritzker, an entrepreneur, civic leader, and
philanthropist, and former U.S. Secretary of Commerce. The firm is
comprised of a highly experienced team of investment professionals and
business builders focused on partnering with entrepreneurs, business
owners, and management teams to build market-leading businesses and
develop valuable assets. With investment strategies focused on
established businesses (PSP Capital), emerging/growth companies (PSP
Growth) and real assets (Pritzker Realty Group), PSP Partners invests
across stages and asset classes with an emphasis on four primary
segments of the economy – business & technology services, housing,
industrials and food and agriculture – that are well-aligned with its
expertise and experience. For more information, visit
www.psppartners.com.
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