Ooyala Targets Channel with Video-Based Partner Programme

Video specialist vendor Ooyala is looking to open the video and broadcast space up to the channel with the launch of a new partner programme.

The firm, a Telstra subsidiary, says the Ooyala Solutions Partner Programme enables the channel to move into digital and deploy next-generation video services for broadcasters and media companies. Its technologies include video production workflow, data-driven OTT solutions, monetisation capabilities and analytics.

“Our increased commitment to our channel programme is designed to attract and enable our customer’s preferred suppliers and align with their typical buying patterns,” said Ooyala CEO, Issac Vaughn. “The bottom line is Ooyala succeeds only if our customers succeed, and this programme is designed to help broadcasters, media companies and studios succeed.”

Three-tier programme

The programme is built on the traditional three-tier system of Referral Partners, Associate Resellers and Premier Resellers. As partners become more successful in providing solutions based on or integrated with Ooyala technology, they can qualify for a higher tier, and the increased benefits. Features include free online training, co-selling support, demo accounts, technical support seats, product discounts and executive sponsorship.

“Our reseller partners now have immediate access to a wide portfolio of video solutions from video production, delivery and analytics, backed by a technology partner committed to providing the support and collaboration required for them to meet and exceed their business goals,” said Ooyala senior channel director, Aanal Bhatt. “The new, tiered partner programme arms them with the resources required to continue to see increased success with their customers and provide solutions that solve the most complex video challenges in the industry today.”

Ooyala currently has 45 reseller and referral partners and says its focus is “on quality, not quantity”. Only around 15 percent of its sales currently go through the channel, though the company is looking to double this figure within three years.

It is on the hunt for solution providers and consultants in the broadcast space who want to expand their portfolio of services. It is also eyeing players in the media & entertainment space, with customers such as online media companies and sports leagues.

It is looking for partners that can provide strong referrals but may not be able to sell, implement or support media logistics, video or ad tech solutions.

Ooyala established its London office in 2009 and is the primary hub its EMEA operations.