Axis and Canon change selling strategy for network video

Axis Communications and Canon are changing their sales and marketing efforts in major regional markets worldwide for network video solutions.

In EMEA and North America, Axis will assume responsibility for the marketing and sales of Canon’s entire network video product portfolio, starting in EMEA now and in North America from 1 October.

“The network video surveillance market continues to show great potential,” said Ray Mauritsson, president of Axis Communications. “As a leader in the industry, Axis is in an excellent position to include the sales of Canon network video products to our broad portfolio of products and solutions in EMEA and North America.

“These changes show Canon’s strong commitment to building a long term presence for Axis in the market.”

Since Axis became a part of the Canon Group in 2015, both companies have discussed various options for leveraging network video product and solution offerings. The new sales and marketing framework provides an effective means of maximising the synergies of the Canon/Axis combination, said the two firms.

In the Japanese market, Canon will continue to sell the network video product portfolio and will, in addition, become a partner for Axis to sell the Axis product portfolio. This will be in addition to Axis’ existing partner network.

As for the rest of the Asia-Pacific region, options for the handling of Canon’s network video product and solution portfolio are “still being explored”.

Under the new framework, Canon partners and customers will benefit from Axis’s marketing, sales and technical expertise and will have access to a wider range of products and solutions, said the firms.

@AntonySavvas