Samsung is beating Apple in UK phone market says vendor

The Apple-Samsung smartphone power struggle is “starting to tip in Samsung’s favour”, says a leading UK phone contract supplier.

Mobile Phones Direct says that over the past year, Samsung has knocked Apple from a 54 percent share of sales to 41 percent.

This has lad to Samsung, for the first time, outselling Apple phones.

The new Samsung Galaxy Note 7 will be released in the UK on 2 September, to help shore up Samsung phone sales further. But the iPhone 7 launch will follow soon after in September too.

Simon Weedon, online marketing director at Mobile Phones Direct, said: “The Samsung Galaxy S7 launch led to initially slow business, but the product eroded in price very quickly, offering consumers a lot more value for money than the Apple iPhone 6s.”

He added: “We’re excited about the launch of the Galaxy Note 7 and to see how the sales figures compare with the launch of the new iPhone 7.”

The mobile vendor’s figures are based on handsets shipped through the mobilephonesdirect.co.uk website.

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Antony Savvas

York, UK-based Antony Savvas has been a technology journalist for 25 years and has expertise in all major areas of enterprise and consumer IT. He has worked for a number of leading technology magazines and websites and his work is syndicated across the internet. He also undertakes corporate work for some of the world's leading technology companies.