CompTIA’s tool to help MSPs find and keep customers

A new tool to help managed services providers (MSPs) navigate the customer engagement process – from initial prospecting through contract renewal – is now available from CompTIA.

The Managed Services Client Lifecycle was created by the CompTIA Managed Services Community to help MSPs with customer acquisition, retention and growth.

The tool, says CompTIA, allows any MSP to “visualise the optimal client engagement” for a managed services practice. When combined with other content and programmes created by the CompTIA Managed Services Community, MSPs have access to a “robust selection of resources to help them build and grow an effective services business”.

The resources are linked to the Managed Services Client Lifecycle graphic, which makes it easy to find the most relevant and helpful information available.

An upcoming CompTIA study on the managed services market reveals that the top two immediate priorities for MSPs are increasing their volume of net new customers (cited by 62 percent of MSPs surveyed) and expanding business with existing customers (58 percent).

“Many MSPs are winging it, with no real direction or understanding of what it takes to bring on a new customer and keep the customer for the long term,” said Vince Tinnirello, community chair and CEO of Anchor Network Solutions, a US-based provider of IT consulting services.

“The Managed Services Client Lifecycle can help them identify and evaluate all areas of their business to assure that they’re doing all they should for their clients.”

To access the Managed Services Client Lifecycle tool, visit:

https://www.comptia.org/communities/managed-services/documents-resources/managed-services-ag

@AntonySavvas