Xerox scanners get new channel programme

Xerox’s DocuMate scanners are now part of a partner programme in EMEA that offers rebates, special pricing on demo units, marketing support and product sales training to office equipment resellers.

“This is by far the most aggressive, strategic programme we have ever launched for the EMEA market,” said Erik Banis, managing director, EMEA for Visioneer, a Xerox licensing partner. “It is designed to improve communications, support key partners and serve resellers operating in today’s competitive market.”

The programme is structured in three tiers, with each tier receiving increasing incentives and support. There are Authorised Reseller, Select Partner and Authorised Service Partner tiers.

“The programme reflects how we are taking a very fresh look at the reseller environment and what our partners need in order to thrive,” Banis said. “For example, the programme permits Xerox Concessionaires to join at the Select Partner level, immediately increasing their rebates and incentives.”

Banis said: “We know it’s important for dealers to see benefits quickly if we want them to stay in the programme, so we’ve built that in. Every reseller in our channel will earn rewards by participating in the programme.”

In 2003, Visioneer combined its leading scanner technology with the Xerox brand to develop the Xerox DocuMate product line. Visioneer and Xerox DocuMate business scanners and imaging software solutions offer users advanced paper handling and ease-of-use with Visioneer OneTouch technology.

@AntonySavvas