A10 Networks unveils new EMEA partner programme

A10 Networks has introduced its Affinity Partner Programme across EMEA to boost its application service gateway and security product sales.

All three A10 Thunder Series product lines are covered in the new programme – Application Delivery Controller (ADC), Threat Protection System (TPS), and Carrier Grade Networking (CGN).

The A10 Affinity Partner Programme offers Platinum, Gold and Bronze tiers. A10 says it is making a “significant investment” in role-based training for partner sales staff and systems engineers.

And deal registration rewards partners who make investments in customer development. It provides an additional incentive aggregated with base discount upon approved registrations. Also, enhanced online tools, including a redesigned partner portal, “make it easy to do business with A10”, said the supplier.

“Partners are critical to A10’s growth strategy and success in EMEA,” said Henk Jan Spanjaard, A10 Networks vice president of EMEA. “By launching this exciting new channel programme now, we are helping our partners to increase their A10 business and reap the rewards of mutual growth. A10 has the breadth and depth in its portfolio to really help our partners succeed.”

Kirsten Lee, A10 Networks vice president of worldwide channels, added: “Our data shows that a significant part of our customer base will buy in excess of eight times their initial purchase. That says a lot about the value we give partners.

“‘Affinity’ implies linkage and that is exactly how we plan to go to market together – delivering a first-class experience to our mutual prospects and customers.”

Cloud Distribution and C4L are among A10 Network’s existing UK partners.