Acronis unveils new global partner programme

Cloud security software firm Acronis has introduced a new improved global partner programme. The programme will be rolled out in stages, beginning this week in North America and followed by EMEA in Q2 and APAC in Q3.

“The new Acronis Partner Program further strengthens our commitment and support for our channel partners with the introduction of a new channel incentives structure that rewards demand generation and high value selling,” said Acronis. The company says the programme also provides access to a wide range of sales and readiness resources to help partners strengthen their competencies, target the right customers, deliver the best value proposition, and “differentiate their business for maximum customer adoption and profitability”.

The Acronis Partner Program is a multi-tier, progression-based programme that offers three levels of participation – Acronis Authorised Partner, Acronis Gold Partner and Acronis Platinum Partner – to distinguish and reward a partner’s sales performance, certification commitment and marketing collaboration. Each level has a specific set of requirements, benefits and resources aligned to help partners drive business growth and profitability.

Chris Hilderbrand (pictured), vice president of global channel sales at Acronis, said: “We’ve rebuilt our programme from the ground up based on partner feedback. Our partners want to be rewarded on a shared commitment to generate demand, close sales and plan for future business growth. And this is just the beginning. We have teamed with master cloud services provider Ingram Micro to simplify billing and provisioning, helping partners capitalise on the market demand for cloud solutions.”

He added: “We are also introducing new tools throughout the year to make it easier for partners to leverage our sales and marketing assets to drive deeper relationships with existing end-customers, and accelerate the acquisition of new ones.”