Gigamon launches new channel rewards scheme

Network traffic visibility provider Gigamon has announced its Gigamon Partner Programme, a worldwide channel programme that rewards value added reseller partners.

Key new programme features include a range of incentives and financial benefits, sales and technical certifications, sales enablement tools and access to marketing resources.

“Our channel partners are a valued extension of our Gigamon sales force,” said Gigamon CEO Paul Hooper. “As our market continues to develop, our enhanced VAR Partner Programme will enable participating channel partners to leverage Gigamon’s differentiated technology with existing and future customers to support their evolution to the next generation business infrastructure.”

Support includes joint marketing initiatives, including lead generation and market awareness programmes. Gigamon Partner Programme members that demonstrate a strong commitment to Gigamon will receive “generous benefits designed both to accelerate future revenue growth and reward current success”, said the supplier.

Kevin Rhone, an industry analyst at ESG’s Channel Acceleration Practice, said: “Solution providers are adapting to transform their businesses today to match changing IT consumption models, and look to vendors to help them as they expand beyond their traditional comfort zones.”

He said: “Gigamon’s new partner programme comes with a significant commitment of people and resources to engage, support and reward those partners who invest to grow their Gigamon business. In our view, the redesigned package of financial rewards are set up in just the right way to motivate partner investment in developing the same technical, sales and services skills that are critical for growth and partner profitability.”