Entatech Signs Up Memory And Hard Disk Vendor Adata

Entatech has signed an agreement to distribute Adata’s range of external hard drives and solid state discs (SSDs) which it claims will give reseller’s better, more profitable options at the high end of the market.

At the Entatech e-store, EntaOnline, Adata’s range from Taiwan includes the DashDrive Elite HE720, a USB 3.0 external hard drive and the Premier Pro SSDs, claimed to be the thinnest on the market.

Enta the high end

The SSDs use selected Flash memory chips implement the latest firmware optimisation techniques and are built from selected Flash memory chips to ensure reliability. Powered by JMicron controllers, this range of SSDs promises “outstanding performance”, claimed Entatech.

The Premier Pro SSDs implement the latest firmware optimisation techniques and are powered by JMicron controllers to offer “outstanding performance” with sequential read and write speeds of up to 360 and 130 MB/second respectively.

Pete Mulvihill, Entatech’s commodities manager, said the distributor is ramping up its components channel at the high end: “The inclusion of Adata to this mix gives us a broader market reach through a wider breadth of products. It also gives our resellers a wider scope of products for association selling, which increases their profit margins.”

The inclusion of Adata in Entatech’s product portfolio gives resellers ant alternative source of reliable, fast and affordable SSD and hard drive offerings, added Entatech director Jon Atherton.

“This new agreement expands on the range of storage products we can offer. Adata combines modern design with some of the latest technologies, which fits perfectly with the portfolio of products we currently offer,” he said.