Embotics Corporation launches partner programme

Embotics Corporation has introduced a new programme for partners.

Aimed at resellers across the UK and Europe, the new programme is claimed to help the virtualisation and automated cloud management companys’ partners grow their revenue streams by offering their customers easy-to-deploy virtualisation and private cloud management capabilities using the Embotics V-Commander product.

Martin Sajkowski, Director of International Operations at Embotics, said: “There has been rapid growth in the virtualisation space in recent years, with many resellers doing a great job selling VM (virtual machine) hypervisors and generating license revenue. However, to date many have struggled to make much services revenue.

“Virtualisation management and private cloud enablement technologies can be expensive and complex to deploy, which can be a barrier to resellers going the ‘extra yard’ with customers.  Embotics V-Commander is highly-accessible and cost-effective software which enables our partners to quickly offer value-added services and demonstrate ROI to their customers. The launch of our partner programme demonstrates our commitment to helping our partners diversify and sustain growth in a competitive market.”

According to the company many mid-sized organisations have already virtualised their IT environments but are now looking to improve the efficiency of their virtual data centres by creating private clouds.

It said that its V-Commander could be installed and configured “in a matter of minutes”, which could give resellers a head-start in their customer engagement.

This in turn could help resellers identify bottlenecks and inefficiencies in virtual data centres as well as lowering the cost of the private cloud deployment.

The Embotics partner programme has two levels: Authorised Reseller and Elite Reseller. These offer partners discounts of up to 25 percent as well as tools and support to help their customers manage their virtualised servers and move towards private cloud deployments.

Partners are also given priority on-boarding, including onsite business and technical training, ongoing marketing support as well as pre- and post-sales support.

Through the partner programme, Embotics claims that it will offer support to resellers’ lead-generating activities such as direct marketing campaigns and webinars. Channel partners will be assisted with their private cloud go to market strategies and provided with templated information on how to use Embotics V-Commander for high-value service engagements. Embotics will also provide channel partners with extensive support to close important deals.

“Taking customers on journey from a virtual to a cloud infrastructure is a challenge for many resellers but at the same time it provides them with a great opportunity to grow their businesses. Through our new partner programme we aim to provide resellers with the tools and support they require to boost their service revenues as more customers look to embrace the cloud,” added Mr Sajkowski.