Lenovo targeting UK consumer channel

Lenovo’s naming of Computer 2000 as its fourth channel partner in the UK shows what the company’s distribution plans are for the UK.

Computer 2000 is particularly close to small business customers and retailers and it is looking like Lenovo will be giving them its entire “Think” range to play with.

As we have reported before Lenovo is wanting to make a large chunk of its cash from the EU and in particular the UK. The company has said that it wants 10 percent market share in the UK, and has been saying that it wanted “breadth and depth in our channel”.

The deal means that C2000 find itself in a club with Micro, Ingram Micro and SDG who are already distributing Lenovo kit. These three have been selling mostly into the professional market and doing well. In the UK and it has grown its desktop and laptop sales out through UK and Irish distributors by 71 percent.

But there is a big hole in Lenovo’s channel strategy. To knock HP out of the running it has to be able to sell into the consumer market and that means having a stronger connection with retailers and smaller businesses.

This is where C2000 comes in as it has been effective working with that particular sector.

David Watts, commercial director of Computer 2000 said that Lenovo was going from strength to strength. “The company not only has a great line-up of products today, but an impressive pipeline of innovative products that will ensure significant revenue opportunities for our resellers.”