NetMediaEurope Acquires German Arm Of CBS Interactive

NetMediaEurope, the leading pure-play B2B online IT publishing house in Europe, has acquired the well known websites ZDNet.de, silicon.de and CNET.de, adding to its existing stable of German sites – ITespresso.de,Gizmodo.de and Channelbiz.de.

The combined entity will see close to 20 million page impressions per month, and five million unique users.

The two companies will merge their Munich operations, with all six websites coming under the NetMediaEurope brand.

Dominique Busso, CEO of NetMediaEurope, commented: “We have established a strong brand across Europe, and aim to provide a one-stop shop for advertisers and sponsors looking for innovative opportunities to reach out to target audiences. “This acquisition makes NetMediaEurope one of the key tech players in Germany, and will provide our international client base with powerful advertising reach.”

NetMediaEurope publishes in the UK, Germany, France, Italy and Spain, and was founded in July 2007 as a result of an MBO by senior VNU managers. In 2010-11, the company saw revenue growth of over 30 percent. And, during 2012 it plans to make further acquisitions across its relevant markets.

Dominique Busso added: “This is an exciting phase for the business, and we look forward to developing the brands, as well as serving our global client base and community of tech professionals moving forward.”