UK retailers have dropped the price of the BlackBerry PlayBook to £169.
This follows a price cut in US markets to $299 (£192) for the top of the range model, where previous prices for an entry level device were $499 (£320).
This is not the first price drop for the tablet. In September, US PlayBook prices were reduced followed by a UK price drop in October, where PlayBook prices were cut by £150 across all models, with the 16GB device falling from £400 to £250.
This new price drop raises concerns about the future of the device, which has failed to perform in the market and resulted in RIM taking a financial hit from the PlayBook.
The device is due for a major software update in February, but with current speculation over the future of RIM’s leadership and the company as whole, this price cut hints at stormy weather ahead.
Security vendor Flashpoint debuts partner programme following $28m funding
Complex buying journeys and sprawling partner networks hampering customer experience, says Accenture
Datacentre provider Cyxtera says launch is “milestone in our go-to-market strategy”
Ensono highlights importance of mainframes still to major industries
Security vendor VASCO looks to replicate UK and German set up across EMEA
Splunk details investment in Partner+ programme at .conf2017